In order to develop my professional design practice I would like to get feedback on a personal project I have done between school projects. All feedbacks are more than welcome.

Pure. is a fictional vegan skin care brand for design practice purposes.

I chose to go with a minimal design and muted colour scheme to make the brand appears luxurious and mature.

The diamond shapes of the logo are directly inspired from hexagonal bee hive design, used in medical and science as an abstract way to represent molecules.